The National Lottery celebrated its 90th anniversary in 2024 and is more connected than ever with the Belgians!

With a turnover of 1.533 billion euros, the National Lottery has achieved sustainable and responsible growth of an average of 2.7% per year since 2014. This growth rate proves that the National Lottery chooses sustainable growth within a gaming market that is still expanding rapidly. As a reminder: the National Lottery accounts for only 4% of the total turnover of the gaming sector.

And yet, the National Lottery has never been so close to the Belgians. For the first time in the history of the National Lottery, 318.9 million game moments were registered in 2024. This demonstrates the enthusiasm of the Belgians for “their” lottery.

True to its DNA and mission, the National Lottery has never supported as many good causes or initiatives as in 2024. That support went to social, cultural, and sports projects throughout Belgium. In total, we supported 1,884 projects with which we confirm our essential role in society.

Even in our evolving digital society, Belgians feel more connected than ever with the National Lottery. The National Lottery app has been downloaded more than 2.46 million times in total.

The National Lottery always prioritizes a responsible and transparent gaming environment. 99% of our players did not reach any of the imposed limits (deposit limit, loss, number of games, etc.) in the past year.

Thanks to its players, the National Lottery has already returned 345 million euros to Belgian society in 2024. As every year, the total amount of support the National Lottery has provided to good causes and other initiatives will only be announced later this year.

“The National Lottery, it's so much more than just playing!”

As an expert in Marketing Technologies within the IT team, you are responsible for the qualitative technical implementation and maintenance of digital tracking and tagging solutions to capture the behavior of our players on the National Lottery's digital platforms. For this, you work together with various stakeholders within the organization from both IT and business. You gather tracking requirements from your business colleagues, help our user experience team to set up an A/B test, and, together with your IT colleagues, you monitor the performance of our platforms. As a technical web analyst, you play a key role in the implementation and maintenance of tools that contribute to the digital user experience for all our players.

Your tasks will be:

• Debugging tag management implementations
• Technical implementation of marketing tools
• Integrating APIs and configuring event-driven tracking systems
• Monitoring data quality in our digital analytics solution
• Ensuring all marketing tracking complies with GDPR guidelines provided by the business
• Developing creative solutions aimed at correct and valuable data collection (e.g.: server-side tagging, cookieless tracking, etc.)
• Briefing development teams and supporting them with QA processes

You already have experience with front-end development (JavaScript, JQuery, HTML, CSS), an analytical mindset, and you turn problems into solutions. You are independent but able to function within different teams. Smooth communication is very important here. You have an interest in data and want to understand the “why” behind people's digital behavior. In addition, you keep up to date with the latest digital tooling trends in analytics and marketing technology. You are not afraid to get your hands dirty and are not hesitant to experiment with new technologies or tools.

Pluses:

• Experience with APIs
• Experience with mobile SDKs (Android, iOS)
• Experience with digital analytics tools such as Google Analytics and Adobe Analytics
• Experience with tag management systems (GTM, Launch, Tealium)
• Experience with data management platforms (DMP, CDP)
• Experience with personalization (dynamic content)
• Experience with software development best practices